Celebrity Endorsed Tableware

Short-listed product design competition entry adding value

to previously worthless objects through celebrity endorsement.

We proposed encouraging a celebrity to choose items from charity shops and stamp it with their name – the idea hit the spot and the project was exhibited in Milan.

Why design more when plenty already exists? We can recycle and repackage.

Most things are valuable because of what they represent rather than how beautiful they are: photos of a loved one, memories of a summer romance.

Celebrity Selections brings your life closer to theirs: contact by association lends significance.

By attaching significance we are generating desire for an object that was not previously desirable:

a sort of emotional recycling.

The collection would be stamped (hallmarked) with the collection name: proof of your connection to the stars.

The project was short-listed from several thousand entries and exhibited at the MACEF Fair in Milan.

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